--- title: "Bringing #oneteam to Life Through Art" url: "https://www.teamchallenge-company.co.uk/case-studies/fife-housing-group-case-study/" description: "How Team Challenge Company created a giant bespoke artwork that united 80 Fife Housing Group staff — and now hangs permanently on their office wall as a daily reminder of what they built together." updated: 2026-10-27 section: "Case Studies" --- # Bringing #oneteam to Life Through Art > How Team Challenge Company created a giant bespoke artwork that united 80 Fife Housing Group staff — and now hangs permanently on their office wall as a daily reminder of what they built together. Case Study - **Staff Participants:** 80 - **Giant Bespoke Artwork:** 1 - **Positive Feedback:** 100% - **Permanent Legacy:** ∞ About the Client ## Fife Housing Group — Bringing a New Strapline to Life Fife Housing Group is a registered social landlord operating across Fife, Scotland. With a workforce spanning office-based staff, field workers, and operational teams, creating genuine cohesion across such a diverse employee base is a real and ongoing challenge. The organisation had recently launched a new company strapline — **#oneteam** — and needed an event that would bring that message to life authentically. Simply announcing a new strapline from a stage rarely changes how people feel. They needed something that would make every person in the room feel it. The Challenge ## A ‘Wow Experience’ That Embodied #oneteam — Not Just Talked About It > The brief was explicit: this could not be a generic team building session. With 80 people from very different parts of the organisation in the room together — from the managing director to the maintenance team — the event had to work for everyone. And it had to leave something tangible behind. A “wow factor” that people would still be talking about months later. That last requirement was the hardest to meet. Creating a genuine “wow moment” that resonates equally with a managing director and a maintenance operative — and that endures beyond the day itself — demands a very specific kind of creative thinking. The Solution ## The Big Picture — A Bespoke Collaborative Artwork Team Challenge Company selected **The Big Picture** — a creative, collaborative event in which teams paint individual canvasses that, when combined, reveal a single giant artwork. The power is in the bespoke design process that precedes the event itself. 1. **Bespoke Artwork Design** Working from a brief provided by Fife Housing Group’s marketing team, Team Challenge Company designed an original artwork that wove together the organisation’s working life, recent achievements, values, and culture — with the #oneteam strapline at its heart. 2. **The Secret Reveal** Teams were guided to paint their individual canvasses without knowing the final design. The finished pieces were assembled behind the scenes during the event — keeping the full picture secret until the dramatic reveal moment. 3. **The Awards Ceremony Moment** At the climax of the evening, the completed artwork was dramatically unveiled to the entire staff team. The reaction was exactly what the brief called for — a genuine, shared “wow moment” that landed with everyone in the room. 4. **A Permanent Legacy** The finished artwork now hangs on the wall at Fife Housing Group’s head offices — a daily, visible reminder that every person in the organisation contributed to something bigger than their individual role. Teams painting individual canvasses — each one a piece of a larger picture they couldn't yet see The Outcome ## A Masterpiece on the Wall and a Message That Stuck **The Wow Factor Delivered** The reveal moment landed exactly as intended — a genuine shared emotional experience that brought 80 people together in a way no presentation ever could. **#oneteam Made Tangible** The strapline moved from a slide on a screen to a physical object that every member of staff helped create — making the message genuinely felt rather than simply heard. **Inclusive Across All Roles** Painting requires no prior skill or seniority. Office staff, field workers, and operational teams all participated on equal terms — exactly what #oneteam demands. **A Lasting Physical Legacy** The artwork on the wall continues to do the work long after the event ended — a permanent, visible reminder of what the team created together. > “Thanks again for your help with delivering a great event on Friday. The feedback we’re getting about the Big Picture is fantastic! In fact, everyone is so excited about the masterpiece they created that I’m being harassed about when it’s going to be put up.” Karen Begg Communications and Marketing Manager, Fife Housing Group Every team member contributing their piece of the masterpiece The dramatic reveal — 80 canvasses, one masterpiece Why It Worked ## The Principles Behind the Success **Aligned to the Business Message** The artwork was designed around #oneteam — not a generic design. Every brushstroke reinforced the message the organisation was trying to embed. **The Secret Reveal** Keeping the final design hidden until the reveal created genuine suspense and a shared emotional moment — the kind that people talk about for months. **Equal Participation** Painting requires no skill or seniority. Everyone contributed on equal terms — making the #oneteam message feel lived rather than just stated. **A Lasting Physical Legacy** The artwork on the wall continues to do the work long after the event ended — a permanent, visible reminder of what the team built together. **An Ongoing Partnership** Following the success of The Big Picture, Fife Housing Group has continued to work with Team Challenge Company on further team engagement events — building on the trust and understanding developed through this first experience. ## Next steps - [Contact us](https://www.teamchallenge-company.co.uk/contact-us/) - Phone: [03300 040903](tel:03300040903) - Email: [info@teamchallenge-company.co.uk](mailto:info@teamchallenge-company.co.uk) ## Related - [Re-energising Sky’s Sales Team in Under 30 Minutes](https://www.teamchallenge-company.co.uk/case-studies/sky-case-study.md): How Team Challenge Company delivered a high-octane Crystal Challenge for Sky’s senior sales team — set up in under 30 minutes during a conference lunch break, and raved about long after the day was… - [The Conference Finale That Made 100 People One Team](https://www.teamchallenge-company.co.uk/case-studies/danone-uk-case-study.md): How Team Challenge Company’s bespoke Interactive Quiz became the highlight of Danone UK’s three-day conference — and proved that 100 people can be one fantastic, giant team. - [Embedding Company Values Through a Bespoke Formula 1 Challenge](https://www.teamchallenge-company.co.uk/case-studies/ag-barr-case-study.md): How Team Challenge Company designed a fully tailored event for A.G. Barr that brought ‘Barr’s Behaviours’ to life — and delivered an experience the team still talks about. - [A #DestinationUnknown Adventure Across Scotland](https://www.teamchallenge-company.co.uk/case-studies/eureka-solutions-case-study.md): How Team Challenge Company kept a secret from 100 tech-savvy staff, sent them on a 50-mile GPS treasure hunt, and ended the day at Gleneagles with a James Bond casino evening they’ll never forget. - [Connecting a Global Team Across 8 Time Zones](https://www.teamchallenge-company.co.uk/case-studies/amgen-case-study.md): How Team Challenge Company delivered a virtual Globe Runner experience that brought 100 Amgen colleagues together across continents — and made every single one of them feel part of the same team. This is the Markdown version of https://www.teamchallenge-company.co.uk/case-studies/fife-housing-group-case-study/. Site index: https://www.teamchallenge-company.co.uk/llms.txt