A common misconception when it comes to creativity and encouraging it is that you need ideal conditions and surroundings. This is unrealistic; if all those working in creative industries could place themselves in a ‘light, airy studio' and be ‘filled with inspiration', the planet would look very different. The reality is our creativity is subject to deadlines, restrictions and limitations; being able to create something within such tight boundaries is the real skill.
A poem by Charles Bukowski summarises this perfectly.
The workplace can feel very confined when it comes to allowing the flow of creativity; as such, it is a good idea to encourage employees to find their own way of getting ‘in the zone'. Some people work best uninterrupted with their music playing; others enjoy a big group brainstorm with plenty of A3 paper, and some appear to do nothing all day before producing a masterpiece out of nowhere. Whatever way it happens, creativity must not be based on environmental factors but, wherever possible, should stem from an individual in a raw and organic manner.