Once you have established a reliable connection with your employees and colleagues, you must then remember that your behaviour is of paramount importance at all times. The company and its staff are a direct representation of their leader, so the more honest and positive you are, the better.
Your team will follow your lead, resulting in a positive and honest rapport for all those involved with your business. Most large institutions have a clear ethos laid out, which they seek to abide by at all times. A good example of this is the BBC; they pledged to ‘Educate, Inform and Educate', and they adapt everything they produce to follow this protocol.
Clarifying what is expected from the whole company, and practicing this yourself, makes for a great, relatable leader.