There are a lot of ingredients that go into making the ideal team and driving your business forward; from mutual respect, open communication, organisation and shared objectives, to innovation, collaboration and creativity.
Unfortunately, day to day pressures and responsibilities can cause individuals and businesses to sacrifice creativity in the pursuit of “getting the job done”. However, to ensure your team are energised and focused, coming up with new ways to achieve shared objectives, you need to foster creative thinking and problem-solving. That is why we have an entire portfolio of outdoor and indoor team building activities to promote creativity and collaboration in the workplace – to help drive your business forward.
The importance of creativity in business has even been the topic of study at institutions like Northeastern University in Boston, Massachusetts. But, if you’re still on the fence as to whether or not creativity should be a priority for you and your team, keep reading.
Why Your Team Needs Creative Team Building
Ultimately, creativity is the magic behind some of the world’s biggest brands and best innovators. From technological development as seen by the likes of Steve Jobs and Bill Gates to different world perspectives from visionaries like Walt Disney.
There is a strong and enduring relationship between creativity and the key to business success, with both calling for the same approach to thought and activity. This is perhaps best summed up by Mary Lou Cook who once said: “Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun.”
Creativity relies heavily on imagination and invention. Whether this involves creating something entirely new, or re-imagining something that already exists from a different perspective.
Business calls for the same thing. An invention is the product of good ideas, and good ideas are brought about by open communication, dynamic collaboration and creative thinking.
No one gets it right first time. Even those who do, don’t. They will have a cupboard full of drafts, brainstorms, ideas and so-called ‘failed’ attempts long forgotten about. None of this means they failed though. Art and creativity, like business, is all about experimentation.
"He who never made a mistake, never made a discovery." - Samuel Smiles
Of course, it’s more than throwing paint at a canvas and hoping it sticks nicely. In art, you try out new materials and techniques to see if you can create the desired effect. In business, you have an idea, which you test out to see if it fits your hypothesis – X% growth in 12 months, for example – and you run with it.
This experimentation lets you observe and collect data, so you can see if a) it worked as you’d predicted and b) if anything needs to change next time.
Creativity feeds the mind. Indulging in art and crafts or abstract and creative thinking allows an individual to experience new perspectives and helps them grow. The same is true in the workplace.
Through creative thinking and collaborative communication – think team brainstorming sessions for a new project – you can strengthen relationships with others, as well as confidence in your own ideas. This is also a great opportunity to reignite passion and dynamism, which in turn will help your business, and the individuals within it, to grow together.