Done right, a vision, mission and values for your company can play a significant part in its success. A vision, setting clear expectations and a common purpose, in a desired future state helps direct and motivate a team. It is the culmination of all of your goals into a single ultimate goal.
Your mission describes your company's function and the how you achieve your goals. Values are the traits which represent how you want to be known as a company and can guide behaviour in the workplace. Values can drive our decision-making and lead you to summon up energy to preserve what you believe in and act accordingly. Within a company, commitment to values becomes the route to achieving your vision.
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