Participants are split into smaller teams (or agencies) and handed a creative brief. Depending on your specifications, agencies could all be working to the same brief to allow competitive judging, or they could work on separate briefs to cover different messages you would like to explore.
The agencies then have to develop a strategy, storyboard, and script before moving on to their production. We provide all the necessary equipment, from cameras to clapper boards, to get the idea on screen. We also help with the skills to make it happen, including make-up and even acting lessons. As in the real world of advertising, management of time, people, and resources will be critical to success.
Over the years, many of the adverts we’ve helped bring to life have explored promoting the teams’ company, products, or other internal messages. We feel that these briefs as part of this experience are all a great way to drive employee engagement and get participants thinking deeply about their organisation.