Each team represents a division of a global smoothie company facing logistical issues. Teams must set up their international deliveries and plan ahead under tight deadlines. Over five game days, teams must design their smoothie range while sourcing their ingredients. Once each team has blended and tasted their smoothies, they develop a marketing campaign and strategy to sell their product.
'Creative juices' is a fast and furious business experience that puts networking and communication skills to the test while providing plenty of opportunities for fun. Teams need to work together and maintain a common goal approach to managing the project for every division to have the right ingredients at the end of the activity. Teams must resolve complex distribution issues and demonstrate how they can reduce their carbon footprint as a whole as part of their strategy.
The finale sees teams presenting their marketing campaigns to the group before a winning team is crowned.