Each participant is assigned a segment of an undisclosed logo or graphic. They are given a colour-coded suit and then link up with 20 or even 200 others, as determined by the total required to complete their section.
Once in their area, they have to work with all the other participants to position themselves correctly. When everyone is in the correct formation, the ‘living logo’ is captured in a top-down photograph.
This experience builds upon the theory that human capital is vital to the makeup of an organisation. Every individual plays an integral role in how a company operates, how it is perceived, and how successful it can ultimately become. Through this practical and hands-on team-building activity, individuals are reminded of their unique role within the bigger picture of their company.
