Once Phase 1 was complete, it was time to move onto the Product Creation stage! The teams were given a range of materials from bottles, liquids, paints, pens, pipe cleaners and even food colourings and were asked to explore their ideas. Each design had to have an actual bottle for the product, a fully deigned label, a tent card with the product name and three USPs on it and a summary of the product’s story. Phase 3 consisted of the final presentations from the teams, where they presented their final product design and all of the relevant information about their spirit and brand to be scored by the judges. The teams also had the chance to vote for the drink they believed to be the best designed, and the most developed and potentially successful concept. There were many fantastic ideas shown throughout the presentation but our winners of the task, with 410 points and excelling with their packaging and logo, was The All Stars!